“Want your users to fall in love with your designs?
Fall in love with your users.”
— Dana Chisnell
The LoveVeggie project was a charming and visually engaging UI design initiative for Golßener’s line of vegan products. The goal was to create a fresh and appealing digital presence that mirrored the playful and eco-conscious branding found in the new product packaging and illustrations. The website was designed with a strong emphasis on aligning the digital interface with the brand’s visual identity—featuring a green, cute, and minimalist aesthetic to appeal to eco-friendly and health-conscious consumers. The design elements, including vibrant green tones, playful typography, and organic shapes, were carefully chosen to reflect the natural and wholesome essence of the products. This ensured that the UI felt cohesive with the packaging, reinforcing brand recognition.
To bring the design vision to life, high-fidelity prototypes were developed for both desktop and mobile versions. The desktop prototype offered an intuitive layout that made browsing the product catalog easy, with large visuals and smooth transitions. Meanwhile, the mobile prototype focused on ensuring seamless usability on smaller screens, with responsive design techniques that preserved the visual charm while optimizing functionality for touch interactions.
Layout & Prototyp.
By creating these high-fidelity prototypes, the project provided stakeholders with a tangible preview of the final website, allowing for thorough user testing and feedback before moving into development. This attention to detail ensured a polished and user-friendly interface that effectively communicated the LoveVeggie brand's playful yet professional ethos.
