A SCENE FOR CREATING AND TO BE CREATED.
Photo: Zanyar Ahmadi
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“Design for me is like a riddle to find the best functionality and aesthetic in our daily challenges. Analysis, creativity, and the mastery of tools and materials play important roles. When the riddle is solved, it is joyful.”
Hi, I’m Parinaz, a Berlin-based UX/UI and Product Designer driven by the challenge of creating a simple and intuitive user experience and interface from concept to development, with 20 years of experience in product design, graphic design, branding, and packaging design as well as in fine arts, and experienced in deep-dive research and knowledge of working with different techniques, software, and tools in various projects with highly qualified solutions to users' problems. It was instinctive for me to make this move from product design to user experience and interface design because as a designer I have always designed an idea in various projects or in my daily life to solve a problem, especially with a focus on user-centered design and product. My background in creative branding and graphic design allows me to understand users' emotional needs and goals and create experiences and interfaces that delight and engage. As a creative designer, I enjoy immersing myself in different fields and situations, which is also reflected in my diverse work experiences.
My key skills:
User Research: explorative & evaluative, qualitative & quantitative
Competitor analyses & data analyses
UX Design Thinking & Strategy
User Stories, User Personas, User Flows
Journey Maps & Sitemap
Wireframing & Prototyping
Usability testing, Surveys & Interviews
Human-centered Design & Mindset
Responsive Design
UX Design Tools: Figma, Marvel & the ability to quickly grasp new tools
UI Design Tools: Photoshop, Illustrator, Experienced in Graphic Design, Typography, Colorology, Layout & Sketching
Strategic & Collaborative proceeding
Self-directed & goal-oriented working style
Striving for excellence
For having my Resume
“You have a pretty good skill in applying colors and layouts. Your UI design looks professional and also you improved your design very well with the inputs.”
Guannan Li
Product & UX design
lead and
mentor of CareerFoundry
“I think you will reflect many unique perspectives on your designs as a UX designer and a creative soul with analytical perspective. I am positive you will create impactful, functional and meaningful products for users to make their lives way easier and to have joy using them.”
Cansu Kaya
Senior Experience Designer
and tutor of CareerFoundry
PHILOSOPHY.
“For me, nature and everyday life is a scene for creating and to be created, living, dying, and again living, growing, evolving, and becoming. Nature teaches it to us through its art, and we reflect them like a thought-provoking mirror so that human beings can evolve. Nature changes and teaches and we change and grow. The philosophy of nature is unique and creatures' interpretation of nature is different in terms of their needs. So the transition method of these arts becomes different, but innately they are the same. Art is a scene for expression; the expression of thousands of known and unknown subjects. The artist’s capability is in exploring these subjects, analyzing, and searching for the reason and purpose of their formation. The artist is present in the environment and observes, thinks, analyses, and explores, and offers his interpretation. Art could have some outcome, which could be used in industry. Product design is the industry of art usage.”
BACKGROUND.
Parinaz started her artistic skills with calligraphy in elementary school. She graduated from art school with a Diploma-degree in graphic design. She did her bachelor's degree in painting in the University in her home country. In addition, she worked as a photographer, graphic designer and product designer in several graphic design and architecture offices in Tehran. Then she decided to profess her design skills academically in university again. In 2015 she successfully passed the aptitude test at Berlin University of the Arts, UdK-Berlin, and took a place in the field of product design. At the university she had acquired knowledge of working with various materials such as wood, metal, plastic, porcelain and injection molding technology, deep drawing, laser cutting and 3D printing with software such as Solidworks and Rhinoceros through various projects. As an intern, she gained a lot of experience in several design offices in Berlin. Since 2007 she had several exhibitions in Tehran, Tabriz, Rome, Berlin, Milan and Cologne. 2021 she has received the Berliner Startup scholarship at the UdK. In 2022 she started further education in UI/UX design at CareerFoundry. In 2023 she started working at HeymannBrandt as UX/UI designer.
2004 Diploma in graphic design in Art school, Tehran, Iran
2004/5 University entrance exam, Tehran, Iran
2005 studied painting at the Alzahra University, Tehran, Iran
2007 painting exhibition, Tehran, Iran
2008 Painting and Drawing Exhibition, Tehran, Iran
2010 Bachelor degree in painting, Tehran, Iran
2011 Photography Exhibition, Tabriz, Iran
2012/13 Photography and Installation Exhibition, Rome, Italia
2014 studied product design at Berlin University of the Arts, UdK, Berlin, Germany
2015 It's Time, Photography and Drawing Exhibition, Berlin, Germany
2015 Model making plaster and porcelain internship at the UdK, Berlin, Germany
2015/16 Inside a circle, photography and drawing exhibition, Berlin, Germany
03/2016 wooden model making internship at the UdK, Berlin, Germany
04/2016 plastic and metal model making at the UdK, Berlin, Germany
2016 Porcelain Evolution Lab Exhibition, Berlin, Germany
2017 Extensions of Perception Exhibition, Designtransfer, Berlin, Germany
2018 IMM exhibition, Cologne, Germany
2018 Salone Satellite Exhibition, Milano, Italia
2018 internship as product designer at Coordination, Berlin, Germany
2019 internship as product designer at Hanny & Summa, Berlin, Germany
2020 graduate of the UdK in the field of product design, Berlin, Germany
2021 Scholarship holder of the Berliner Startup at the UdK
2022 Further education in UX/UI Design by CareerFoundry
2023 working at HeymannBrandt as UX/UI designer
AWARDS.
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LIO - The OSRAM Light Art Award
Winner - Second Place
HIDING LIGHTS
2017 -
BSS - The Berlin Startup Scholarship
Inventor
SOLUBLE SOLUTION
2020 -
Green Product Award Packaging
Winner
SOLUBLE SOLUTION
2022